Would you like to learn how to design logos that appeal to your clients? There are thousands of tips on this topic online, although there are not so many resources available that speak about what you should avoid when it comes to designing a logo. This knowledge can be key to the success of your performance. In this article, we compiled a list of logo design mistakes to avoid.
Mistake number one: neglecting the research stage
Any design project starts with research, and logos fall under this category as well. Prior to getting to the design process itself, it is crucial to learn about the company you are providing service for and their competitors: research their user base. After that, you need to allocate some time for analysis and conclusions. The more thorough the research is, the more successful your logo design will be.
Mistake number two: being too mainstream
Logos are a timeless element of design. Some logos that were developed decades ago are still in use. If you rely on current trends too much, it is quite probable that the logo will look outdated after some time. It is important to ensure that the logo remains consistent throughout the years, as it is the basis of the company’s branding. If the logo is currently too mainstream, it might affect the company’s future branding.
Mistake number three: being too abstract
It is important to avoid being too abstract when you design a logo. Your goal is to reinforce the brand’s message by creating a clear design. Don’t fall for abstract imagery just because it is eye-catching. If the logo is too abstract, then people won’t recognize what it is meant to be. Your goal is to strengthen the brand’s position and voice rather than being too artistic.
Mistake number four: overcomplicate everything
Complex logos can be detrimental to the company’s branding. If a logo is too complex, it is less recognizable, scalable, and more difficult to integrate into other designs like business cards and websites. Don’t make logos more complex than they need to be. Simplicity is key to successful designs, even though not every single logo should be minimalistic. Think about what you can exclude from a design that is too complicated while preserving the company’s message.
Mistake number five: providing too many options
At the beginning of the design process, you can provide multiple concepts to a client. It is a good way to ensure that the client likes at least one version of the logos provided. Provide two or three concepts maximum in order not to confuse and overwhelm the client.
Your design process should be guided by the fact that logos are used for multiple years or even decades. Consider that a logo should look in place even after 30 years since its creation. Keep in mind that the logo should convey the brand’s message. Avoid the mistakes described in this post, and you will create memorable, timeless logo designs that your clients will appreciate.
