SERPs Explained, What You Need to Know

  1. Informational — find an answer or learn something
  2. Commercial — users searching for products with the intent to acquire them
  3. Transactional — buying something
  4. Navigational — finding a particular website on the internet
  • Crawling. Google bots search for updated or new pages to index.
  • Indexing. The page’s URL gets examined along with the content, images, and other media files and all this data is placed into a massive database.
  • Serving. Determining the most relevant pages to the search before showing them to the user.



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