It’s common for marketing industry experts to suggest businesses start blogging. To begin this task preparation is required, but also, maintaining a blog is easier said than done. Although it requires patience since it doesn’t show immediate results, the benefits of blogging can catapult your business to the next level.
Blogging is a hard sell, particularly for brands with thin margins and small budgets for marketing. However, experts consider the benefits of blogging to be critical for the growth of modern businesses, regardless of whether they’re online or not.
Blogging Increases Traffic
How can users find your brand’s website? If people have never heard of your company before, they don’t just land on your page. Customers need to find out about your brand from somewhere.
The shares on social media are good, but users need to have something to share first. Paid ads are a great starting point, but they need that upfront cost to get traffic that slows down as soon as you stop paying. Also, email marketing is great as part of your strategy, but it only applies to people who have already subscribed to your newsletter.
One of the main benefits of blogging is that Google lists your website in its search results, which gets users on your page. Try to provide your target audience with content they want to see, so they’ll find it when they go searching.
Building Authority and Trust
By starting your blog, your company will have better chances at demonstrating your knowledge of the products, the industry you’re working in, and your niche. When a client is interested in acquiring a product, what will make the difference between your competitor and you? Everything else being equal, they’ll go for the company that feels more trustworthy.
While blogging has many benefits, keep in mind that a blog is not easy to maintain. However, it shows the effort and resources you’re putting into making your business a success. If your blog seems low-quality, uses somebody else’s content, or if you don’t have a blog at all, it can be taken as a red flag. This may inspire distrust in your audience, who wants to buy from brands they can trust.
Social Media Content
Social networks are an excellent channel to reach and engage with a new audience, but do you know what to display on your profile? A large number of posts made by brands on social media link to blog content because that’s a lot easier to promote and share than pages of the product.
Every post on your blog provides you with an opportunity to share it as a link on Instagram, Facebook, Twitter, and more. Usually, more than once.
Repurpose the Content in Your Blog
Investing in a blog means investing in knowledge, content, and authority. You’ll be able to take that post and turn it into different types of content and media. By doing this, you’ll be capable of reaching a more diverse audience at different times and in different places.
One post of your blog can be turned into a script and then be read on a podcast. That same post can turn into animation and turn into a video on YouTube. Look at it as not just greeting a simple post on your blog; you’re creating potential resources.
Communication with Potential Customers
Blogs, in a way, are a form of communication with your audience, both implicitly and personally. Your blog will enable you to address concerns and questions your customers have. If your audience has a pain point, you can manage the subject by providing different ways to solve the issue. If they have concerns about the industry or your product, you can ease those concerns through a post in your blog.
Additionally, it’ll allow you to gather information about what your users are interested in by noticing what posts turn out to be more popular. This might take you into unexpected but profitable paths that you wouldn’t have seen otherwise.
The reality is that blogging won’t go away; on the contrary, it usually compounds over time. The more content you produce, the more clout and authority you build, which will reflect on being able to keep compounding.
In the first year of blogging, it might not have much return on investment, but it will probably be responsible for over half of your sales by the third year.
One thing is true; blogging is essential for a modern brand. It’s a significant investment; it will require investing money and time. However, it will pay returns for as long as you decide to keep it going, and do so properly.