The Importance of PPC Marketing Explained

5 min readFeb 16, 2022

Today, PPC marketing or pay-per-click is one of the top strategies marketing teams implement into digital marketing campaigns. However, for many new businesses that didn’t give it a try, the first question coming to mind usually is “why is pay-per-click relevant?”

Firstly, we should mention that PPC marketing is essential, there’s no doubt. Although, before starting investing resources into your brand’s PPC strategy, it is vital to understand why it’s so important. One thing is for sure; it will help you grow your company online.

PPC marketing is considered one of the most beneficial styles of online advertising all around the world. Among its main advantages, you should consider reliable returns with quick results.

What Exactly Is PPC Marketing?

Pay per click or PPC marketing is a model of online advertising that is utilized all around the world across many internet platforms. In simple terms, PPC consists of placing ads where companies pay for every click that the ads receive. Prices vary from only a few cents to a couple of dollars.

The most usual type is search ads; these are ads that seem to be regular results on search platforms such as Google, Yahoo, Bing, etc. Another common type is the paid ads in social media, which work as display ads in specific social networks.

The way PPC operates will vary depending on the platform you’re implementing it in. The similarity of all types of PPC is that all get paid for each click on the ad; that’s the principle they work on.

Bidding for crucial search terms is a common practice for marketers; that way, their ads will be shown in the search results. It’s also common for them to pay for ads displayed in videos, user feeds, website pages, and more.

Consistent and Immediate Results

Unlike SEO, whose primary focus is to grow traffic organically, PPC marketing can deliver results as soon as the ads go live. This is one of the main reasons many brands feel drawn to try it. PPC marketing is essential for organizations interested in creating a profit quickly or taking advantage of a marketing opportunity. It’s particularly effective for product launches, special events, holidays, seasonal sales, etc.

It’s important to mention that this type of campaign can obtain better results once they deliver enough response data on the performance of the campaign. The collected info will be utilized to tune the scope of the campaign, focus on the right audiences, and improve keyword targeting.

PPC Marketing Improves Your Brand’s Revenue

Another reason to try PPC is that it contributes in a direct way to an organization’s primary key performance indicator and can directly contribute to revenue. After all, that’s the primary goal of it. This way of advertising provides rapid results, and its capacity to also work as a reliable source of income makes it even more tempting.

Most platforms that use PPC have KPIs that allow businesses to target particular business goals. The ads designed for search engines can generate leads, sales, website traffic, app downloads, brand awareness, and more. At the same time, social networks such as Instagram, Facebook, and others offer similar objectives like product sales, brand awareness, messages, post engagement, etc.

These characteristics make using PPC advertising so tempting for online businesses. This kind of ad can help brands advertise based on their specific needs and goals while tracking results and performance.

Control of the Budget

Since marketing teams build this strategy entirely around budget, it offers a higher level of control than the traditional paid advertising strategies. Your business gets a very granular control of how you spend your budget.

Given that with paid ads such as search engine PPC, you only pay for the clicks; there’s no minimum limit for ad budget and no barrier to entry. This way, your brand will choose how much to spend.

The relevance of PPC Marketing relies on its ability to make up for every cent of the budget for better ROAS (return on ad spend). Additionally, this style of advertising provides extreme levels, and your team can boost the spend on demographics or areas that work and reduce it in the ones that don’t.

Improving SEO Performance

Due to a lot of overlapping, we can conclude that PPC and SEO go together. The importance of it is based on the fact that organizations will be targeting the same platforms and keywords for the same audiences.

There isn’t a direct link between SEO ranking and PPC campaigns, although websites that decide to optimize both have better chances to improve SEO. One of its reasons is that users who see a brand’s ad may be more inclined to click on its organic listing. Also, PPC ads can help a company acquire brand recognition, resulting in an SEO conversion down the road.

Another reason is that paid ad clicks can locate your pages at the top of the first page in Google, which leads to more mentions and sharing, and naturally, better SEO rankings.

On top of all that, it’s also worth mentioning that data is yet another relevant benefit your brand can benefit from. Microsoft Advertising and Google Ads offer platforms that supply a lot of feedback on this type of campaign. To finetune the SEO campaign, marketing teams can utilize data acquired from keyword performance, keyword research, impressions share, A/B ad tests, etc.

Last Word

A survey shows that 50% of the users who arrive at a website from a paid search ad are more likely to convert than those who got there from an organic search result. Getting started with PPC is usually pretty straightforward; that’s something that marketing teams can agree on. Unlike other traditional marketing strategies, PPC gets running fast, and it’s easy to set up.

42 Studio has an experienced team of professionals that can help your company understand more about marketing solutions. Our tools and skills help brands take advantage of a wide range of management strategies that help them expand in the online space. Don’t miss out; contact us today.




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